Salty Face is a project I completed from brandbrief.io as a way to practice creating logos and branding. Based on the direction I was given, I really wanted to find a way to mix classic California surf culture with Beverly Hills. The Beverly Hills Hotel was an monument to Beverly Hills and helps tie the brand to the location where it was founded. The sophisticated yet carefree beachy vibe extends seamlessly from the logo and color palette to the products they would sell.